Ecom Express, a B2C e-commerce logistics solutions provider that operates a pan-India express logistics network, has unveiled a new brand identity that features a vibrant logo and a refreshed visual identity.
As per the brand, the transformation aims to reflect its commitment to being customer-focused, including addressing specific customer category needs with a focus on customer-facing metrics, and key result areas. Also to seamlessly integrate innovative technology across its pan-India express logistics network, achieving speed, and agility with the widest levels of network reach, to deliver a customer-focused approach.
The brand is reintroducing itself with a new identity and a vibrant colour- Magenta. This rebranding represents a renewed commitment to their customers, partners, and team.
The brand stated that the new logo symbolises its commitment to core values. Each element of the logo embodies the brand’s focus on enhancing customer welfare and fostering a diverse and inclusive environment.
The new logo, with its forward-moving arrow enclosed within a square, embodies the company’s commitment to deliver. The integration of the letter “E” stands for Expression, Innovation, and Progress, while the bold magenta colour embodies the spirit of bravery, self-expression, and unyielding strength.
Elaborating on the vision behind the transformation, Ajay Chitkara, CEO and MD, Ecom Express, said, “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility.”
He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”
