After being associated with Airtel for close to two decades now, of which she spent the last six months serving the role of VP- Product at the company, Pallavi Tyagi has now joined Ecom Express as Chief Marketing Officer and Digital Sales Head.
In her new role, she will be responsible for leading the technology-driven end-to-end logistics solutions provider’s brand transformation and conceptualising marketing initiatives across all channels.
Being associated with Airtel for the last eighteen years, she has served across a slew of roles including that of VP- Product at Airtel Business for the past half-a-year and GM and Business Head- Large Growth Accounts at the company from April 2022 to December 2023.
Prior to that, she was the GM- Enterprise Business Vertical and Head- BFSI, IT and ITES at Bharti Airtel from June 2021 to March 2022 and Enterprise Business Vertical Head- BFSI, IT and ITES from June 2019 to Jun 2021.
She was also associated with Airtel Payments Bank for over two years, first as Marketing and National Head- Government and Utilities from May 2017 to June 2019 and later as Marketing and National Head- B2B and Partnerships Alliances from February 2019 to June 2019.
Her earlier roles at Airtel included Business Manager- Major Accounts, Marketing Head- Global Business and Sales Operations, and Direct Marketing and Brand Launch and Positioning.
Before joining Airtel in 2006, she served the role of National strategic Account Relationship Manager at Digitas Solutions (an Integrated Marketing Services company) from March 2003 to June 2006.
