EaseMyTrip has been chosen by the Government of Punjab to manage pilgrimage tours under the Mukh Mantri Tirth Yatra Yojana, a state initiative designed to strengthen faith tourism and provide organised travel for devotees. The company will oversee travel for more than two lakh pilgrims from all constituencies of Bathinda to Amritsar over the coming 12 months.
The Yatra was inaugurated by the Hon’ble Chief Minister of Punjab, Shri Bhagwant Mann, at his constituency in Dhuri, marking the official rollout of the programme. The scheme aims to ensure safe and well-coordinated pilgrimages for devotees visiting the Golden Temple and other significant religious sites in Amritsar.
With this project, EaseMyTrip is expanding its involvement in government-led initiatives aimed at promoting social welfare and cultural preservation. The company’s travel management systems will be used to facilitate large-scale pilgrimages and improve accessibility for communities across the state.
Rikant Pittie, CEO and Co-Founder of EaseMyTrip, said, “The Mukh Mantri Tirth Yatra Yojana represents a powerful example of how public initiatives can bring people closer to their cultural and spiritual identity. Our collaboration with the Government of Punjab goes beyond travel management; it is about creating an organised, technology-enabled framework that ensures dignity, safety, and care for every pilgrim. At EaseMyTrip, our special pilgrimage vertical EasyDarshan will be executing this Yatra. We see this as a chance to apply our operational strength to a cause that connects communities and preserves India’s living heritage.”
