Dylect has onboarded Rannvijay Singha as brand ambassador for its upcoming automotive technology range. The brand is gearing up to launch a new line of in-car tech designed to improve safety, utility, and the overall driving experience for Indian consumers. As Dylect expands into the auto-tech space, the partnership aims to anchor trust and relatability through Singha’s image, one closely associated with driving culture, endurance travel, and real-world functionality.
The collaboration marks a key milestone for Dylect, which recorded approx. Rs 33 crore (~$4 million) in revenues in its debut year. With a growing portfolio and consumer base, the brand is positioning itself as a new-age electronics player bridging lifestyle, innovation, and road-readiness.
“Driving isn’t just routine for me, it’s a way of life,” said Rannvijay Singha. “What Dylect is building resonates deeply with tech that’s practical, smart, and actually makes every journey better. I’m excited to be a part of this ride.”
Anuj Bhatia, Founder, Dylect, added, “Rannvijay isn’t just a face he’s a symbol of what Dylect stands for: fearless, dependable, and built for real-world journeys. As we gear up to launch a product that redefines how India experiences everyday driving, we’re thrilled to have a partner who embodies trust, resilience and authenticity.”
