Dreame Technology, a smart home technology appliances organisation, has roped in Bollywood actor Kriti Sanon as its first Indian brand ambassador.
The partnership between Sanon and the brand aims to cater to Indian consumers seeking intelligent cleaning and personal care solutions that simplify daily chores.
The actor will promote the brand’s expansive range of smart home cleaning appliances and grooming products. This includes intelligent robotic vacuums for hands-free home maintenance, cordless stick vacuums for seamless cleaning, wet and dry vacuums that handle both spills and dust and grooming products including airstyle and high-speed hair dryers.
Sanon will be featured prominently in digital, print, and TVC campaigns, representing the essence of Dreame products, which include robotic vacuums and grooming products.
Manu Sharma, Managing Director of Dreame India, said, “We are extremely delighted to welcome Kriti Sanon into the Dreame family. Her keen interest in technology and forward-thinking mindset align with our vision of redefining Indian homes through intelligent solutions and products. As we continue to introduce cutting-edge innovations in India, her association will reinforce Dreame as the preferred choice for those who appreciate smart living and superior performance. India is an integral part of Dreame’s global expansion strategy – it represents a high-growth market, driven by an evolving consumer base increasingly embracing modern, technology-first lifestyles.”
Kriti Sanon said, “I am excited to be a part of Dreame Technology, a brand that resonates with my philosophy of blending innovation with convenience. My lifestyle is fast-paced, and having smart solutions that take care of everyday tasks makes all the difference. With Dreame’s smart cleaning and personal care appliances, I can focus on what truly matters while the technology handles the rest.”