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After Dominating SmartPhone Industry, OnePlus All Set To Enter Indian Smart TV Market

| Published on November 1, 2018

After Xiaomi, the Indian market is all set to welcome yet another Chinese competitor in the Indian market that will surely intensify the existing situation. Chinese OnePlus is all ready to enter into the Indian market and add into the tough competition. OnePlus Co-founder Carl Pei brags about how good the company is in the flagship segment and maintaining a high user experience.

OnePlus founder Pete Lau calls India’s market to be huge and quite profitable and best suitable to expand their business to the Indian customers owing to their large inclination to Chinese products that offer high affordability and quality. He said,

OnePlus

The market is big. There are different segments while we haven’t revealed our product rollout plans, the positioning of TVs has to be the flagship. There is still a lot of work that could be done in terms of user experience.

OnePlus chose Indian Market for selling Smart TV

Indian market is a fast-growing market with consumers that have disposable income. The company plans to work hard and bring products that are cost-effective and have more specifications. The company has recorded the performance of their OnePlus 6T flagship which has made a legendary spot in Indian Market. The customers are satisfied with their purchase and look forward to more in the future.

The India market is open and is currently valued at Rs. 22,000 crores and further growing at 15% per year with many famous smartphone brands already gaining a top position in the market such as Xiaomi, Intex as well as Thomson, Skyworth, Blaupunkt, Kodak etc. According to IDC, Xiaomi’s TV has become the top “Smart TV” brand in India in the second quarter of 2018.

OnePlus

He further believes that with the addition of new categories, soon people will switch from Smartphones to Smart TVs and that is where they want to work and carve out space for themselves. Even the budding brand OnePlus was astonished to have maintained its leadership position in India’s premium smartphone market during the July-September quarter of this year and holding about 30% market share, as the sales of OnePlus 6 smartphone have been strong. This fact has shaped their idea of expansion and building a functional unit in India. He said,

This year, India is also similar to last year in terms of overall share, which is one-third. But, the entire pie has grown since last year, which means India as a market has grown. The new centre will help us work closely with partners, and bring it closer to the users. It will help in localization and innovation for the local market

He is all set to invest in OnePlus operations and make it a global brand by rolling out its own service infrastructure for tighter control over its operations, and side by side add support markets such as the US and Europe to make a complete brand image.

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