Any Disney experience, be it the movies, owning a Disney toy or even a visit to Disneyland is magical. This happens to be because each experience associated with Disney, is a story. And now, taking storytelling to another level, Disney has announced the introduction of ‘Storyliving By Disney’ community.
Here, is the announcement video:
Disney, along with theme park designers, is working to build a community that will mesmerize and present new experiences for visitors and even the community’s residents. Under this campaign, DMB, a luxury community developer, will build many planned communities, and the film and theme park incorporation will market them. Located in Rancho Mirage, California, just outside Palm Springs, where Walt Disney himself lived, the residential project will have 1,900 housing units for single families and will have condos and even larger estates. There will be neighborhoods for senior citizens as well.
This community which is being built in the heart of the Coachella Valley, is set up like different towns and the first one is named Cotino, which will house a hotel, dining and business locations as well as an oasis that will be powered by Crystal Lagoons. Disney cast members with their legendary training, and impeccable service, will be there to serve visitors and operate the community association. This will give residents and visitors alike, a taste of living in the mesmerizing story world that Disney is.
There will be a host of activities and experiences in Cotino, like live performances, cooking classes, seminars and even philanthropic endeavors. Visitors will be able to access the community on purchase of a day pass, whereas residents will be able to avail the benefits of such programs throughout the year, along with club memberships for an extra fee.
This entire campaign is suggestive of the concept of ‘company towns’ where the property is owned and operated by a single corporation or company and also employs all its residents.
Innovation, attention to detail and that Disney touch will now be combined to give Disney lovers, and everyone, an experience that they will never forget, under this campaign by one of the greatest storytelling brands in the world! Fans, who have always dreamed of living in a magical world like Disney, will now get to live their dream through this project.
