Digitally Inspired Media, an integrated communications agency known for its digital experiences and strategic storytelling, has won the integrated campaign mandate for OM SYSTEM, a legacy brand formerly known as Olympus Cameras. The account win follows a multi-agency pitch and marks the start of OM SYSTEM’s rebranding journey in India, reaffirming the brand’s 85-year heritage.
Digitally Inspired Media is leading OM SYSTEM’s national rebranding campaign with a holistic approach, leveraging its expertise across digital media planning and buying, public relations, and creator partnerships. The agency’s responsibilities include conceptualizing and executing a unified strategy to build consumer trust, highlight OM SYSTEM’s legacy, and introduce its new identity to India’s community of photographers, creators, and technology enthusiasts. By integrating storytelling, data-led media, and collaborations, the agency aims to strengthen OM SYSTEM’s position in India’s creative market.
Mr. Vivek Handoo, Vice-President & Head of APAC, Managing Director – Australia & Hong Kong, OM Digital Solutions Corporation, said: “After a strong multi-agency pitch process, we are delighted to award the integrated campaign mandate to Digitally Inspired Media. Their deep understanding of the Indian consumer landscape and strategic insight into the market made them stand out. The team’s creative capabilities, robust network, and passion for storytelling made it an obvious choice to entrust them with our India rebranding journey. Under the leadership of Mr. Manish Kishore and Mr. Surej Salim, the India launch of OM SYSTEM was executed seamlessly. We look forward to strengthening this partnership as we continue to build our India growth strategy together.”
Mr. Manish Kishore, Co-Founder & CEO, Digitally Inspired Media, added: “We’re truly honored to partner with OM SYSTEM for their rebranding journey in India. This collaboration is special because it represents more than just a campaign; it’s about reintroducing an 85-year legendary brand to a new generation of explorers, creators, and photographers. Our teams worked closely to translate OM SYSTEM’s global vision into a language that connects deeply with the Indian audience. The integrated campaign brought together creative storytelling, influencer engagement, digital media planning and buying, and PR to deliver meaningful impact. We’re excited to continue this partnership as OM SYSTEM strengthens its presence and community in India.”
