Digital media has become the largest segment within India’s media and entertainment (M&E) industry, crossing the Rs 1 trillion mark in 2025, according to the FICCI–EY Report 2026.
The overall M&E sector has grown 9% to reach Rs 2.78 trillion in 2025, with digital media leading the expansion. The segment has recorded a 30.5% growth, making it the first M&E category to cross the Rs 1 trillion milestone.
This growth has been driven by a sharp rise in digital advertising and subscription revenues. Digital advertising alone has grown 26% to Rs 947 billion, while subscription revenues have increased 60% to Rs 163 billion.
India’s digital consumption ecosystem has also expanded significantly. Smartphone users have reached 584 million, while broadband subscriptions have crossed 1 billion. At the same time, video consumption has continued to grow, with 572 million online video viewers recorded in 2025.
Regional content has played a key role in this expansion, accounting for 56% of total content produced for digital platforms. The shift towards regional storytelling, coupled with increased dubbing and subtitling, has widened audience reach across geographies.
The report has highlighted that digital media is expected to continue leading growth, projected to reach Rs 1.64 trillion by 2028, driven by rising smartphone penetration, Connected TV adoption, and increasing SME advertising.
