India’s digital advertising market has recorded a sharp rise in activity during January–September 2025, with ad impressions having grown by 149% compared to the same period last year, as per the latest TAM AdEx Digital Advertising Report.
The report has shown that the Services sector has retained its top position, accounting for 44% of total digital ad impressions during the period. Education, Computers, Personal Accessories and Retail have followed, while Personal Care/Personal Hygiene, Food & Beverages and Durables have entered the top 10 sectors for the first time.
Ecom–Online Shopping has emerged as the leading category with a 12% share of digital ad impressions, having also registered a 96% growth compared to January–September 2024. The top 10 categories together have contributed 42% of total digital impressions, with five of these coming from the Services sector.
Amazon Online India has ranked as the top digital advertiser during the period, followed by Flipkart.com, Hindustan Unilever and Adobe Software India. The top 10 advertisers have collectively contributed 16% of total digital ad impressions.
The analysis has indicated that more than 149,000 advertisers have been exclusive to digital and not present on television during January–September 2025. Adobe Software India has led the list of exclusive digital advertisers, followed by Grammarly Inc and Blink Commerce.
Instagram has continued to dominate as the leading web publisher, accounting for 64% of digital ad impressions, while the top five web publishers together have captured over 90% share. Display advertising has remained the dominant digital format with a 90% share, and programmatic buying has accounted for 96% of total digital ad impressions during the period.
