As part of the launch for the realme 15 Pro, Digilicious partnered with realme India to execute the high-energy #realMovesWithVicky Hook Step Challenge fronted by actor Vicky Kaushal and designed to drive youth engagement through short-form video.
The campaign invites users across the country to recreate a hook step featured in the realme 15 Pro launch film and post their version on Instagram Reels using the hashtag #realMovesWithVicky. Winners with the most creative entries stand a chance to receive the realme 15 Pro and brand merchandise.
To kick off the challenge and boost its reach, Digilicious onboarded 18 digital creators and influencers, including Isha Malviya, Akash Thapa, Shazia Samji, Justin D’Cruz, Sheetal Gauthaman, and Lakshay Gaur. Their participation helped drive visibility, set the tone for the campaign, and push engagement across digital platforms.
The campaign builds on realme’s positioning as an innovation-first brand while tapping into India’s creator economy. Digilicious reports strong organic traction on Instagram and a surge in user-generated content driven by choreography, creator amplification, and community involvement.
“Our goal was to create a digital moment that resonates with young India and reinforces realme’s innovation-led identity,” said Kumarr Satyanshu, Co-Founder at Digilicious. “By blending influencer storytelling with platform-native creativity, we were able to turn a product launch into a celebration that was both participatory and memorable.”
