Dhols, Delights & Digital Feeds: Brands Celebrate Lohri With Style & Quirk

The harvest festival of Lohri has taken over social media feeds this year as brands across categories have joined the celebration with playful, eye-catching campaigns. From food and beverages to fashion and travel, brands have tapped into the festive spirit with content that is relatable, shareable, and visually striking. Social media has become a canvas for brands to showcase creativity, humour, and cultural resonance, bringing the warmth of Lohri straight to audiences’ screens.

Instamart sparked laughs by calling out those colleagues who stir mischief at work, while Myntra captured the relatable frustration of dressing up only to be wrapped in a shawl. Lunch Box kept things simple with a cheerful “Happy Lohri” greeting, making festive food the hero.

Travel and lifestyle brands joined the fun as well. MakeMyTrip delivered short and sweet greetings with #HappyLohri, while Nutrica celebrated the warmth and authenticity of the season. Hettich reminded followers of personalised service in kitchens, tying in Lohri, Pongal, Bihu, and Makar Sankranti celebrations for a pan-India festive connection. Yokohama added a clever twist, wishing that the warmth of Lohri reaches every drive.

Food and indulgence brands kept the festival lively and colourful. Haldiram’s combined rhythm and flavour, letting the dhol roll straight with every beat, while Mother Dairy made Lohri “lit” with sundaes that captured the magic of home-style indulgence. Faasos delighted followers with its playful take on snacks, suggesting secret stashes, remixes, and ways to dress up everyday meals, celebrating the festival with flavour and fun.

Across industries, these campaigns have highlighted a shared understanding of audience moods, festive humour, and interactive storytelling. The focus has been on capturing cultural moments in relatable, shareable formats that spark engagement and conversation. This year’s social media Lohri campaigns show how brands can combine relevance, creativity, and local flavour, ensuring the harvest festival resonates with audiences both online and offline.

Instamart

Myntra

 

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MakeMyTrip

 

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Nutrica

 

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Hettich

 

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Yokohama

 

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Haldiram’s

 

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The Good Bowl

 

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Mother Dairy

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Faasos

 

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Mcdonald’s

 

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Wendy’s

 

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