Dentsu has appointed Dan Pantumsinchai as Managing Director of Gaming for the Asia Pacific region, effective immediately.
In this role, he will be reporting to Yusuke Kasahara, Dentsu’s APAC Chief Business Officer, and he will be based in Singapore. Furthermore, he will be spearheading Dentsu’s gaming strategy, enhancing the company’s commitment to immersive digital experiences and innovating brand engagement and impact in the gaming industry.
With over 15 years of experience in the gaming industry, he brings a specialism and a track record of driving global commercial success for world-renowned brands across platforms, including premium console, PC, and mobile free-to-play (F2P) games.
Pantumsinchai has joined Dentsu from Google, where he played a role in driving revenue growth for top mobile gaming partners collectively accounting for over USD 500 million in yearly revenue, including games Garena Free Fire and Bloons TD 6.
His prior leadership roles at Riot Games and Twitch were impactful, as he drove the establishment of titles like League of Legends and Valorant in Southeast Asia, and expanded global engagement with Twitch Rivals.
Earlier in his career, he played key roles in marketing and product development at Capcom and Bandai, working on Japanese heritage brands such as Street Fighter, Dragon Ball, Power Rangers and Kamen Rider, positioning him across both digital and traditional entertainment to shape Dentsu’s forward-looking gaming strategy.
The appointment comes on the back of Dentsu’s latest House of Creators initiative- a four-part programme to support next generation creators who make and share content on leading immersive platform Roblox.
Speaking about his appointment, Pantumsinchai said, “As a key player in shaping the future of gaming, dentsu has built a reputation as a thought leader and innovator in this field. I look forward to working closely with the team in leveraging our expertise in the gaming industry to help brands connect with digital-native audiences in engaging and impactful ways.”
Further, Kasahara said, “We are thrilled to welcome Pantumsinchai, whose deep expertise in the gaming landscape make him an invaluable asset to our growing Gaming unit. Under his leadership, dentsu is set to elevate its regional strategy, drive unparalleled growth for brands, and solidify our status as a powerhouse in the gaming industry. We’re poised for an exciting transformation, and his vision will be key to offering best-in-class gaming services across the region.”
To this, Brent Koning, Executive Vice President, Global Gaming Lead, dentsu, said, “As we continue to expand dentsu’s gaming capabilities worldwide, close collaboration between our global and regional teams is essential. APAC represents one of the fastest-growing- and largest- gaming markets, and Pantumsinchai’s appointment is a key step in harnessing these unique opportunities across APAC. His leadership and deep expertise in the gaming landscape will be instrumental in driving innovation and delivering growth that resonate across both APAC and the global gaming ecosystem.”
