One of the leading brands in the construction chemicals industry- ARDEX ENDURA has entrusted Dentsu’s iProspect India with the management of its digital media mandate.
The account was won in the aftermath of a highly competitive multi-agency pitch and will be serviced from the agency’s offices in Mumbai and Bengaluru.
As part of the mandate, iProspect, a digital-first media agency under Dentsu India, will lead the brand’s digital transformation and be responsible for spearheading the brand’s social media and content development, executing SEO strategies and even revamping the website.
Not only this, the digital-first media agency will also focus on elevating ARDEX ENDURA’s brand awareness, building trust, and establishing thought leadership, all while enhancing community engagement.
This partnership underscores iProspect’s commitment to accelerating brand growth through the powerful blend of creativity and data-driven insights and therefore with its cutting-edge strategies, iProspect will boost search visibility and deliver a top-notch user experience on the revamped website of the brand.
By leveraging its expertise in media, tech, data, and content, iProspect will also be responsible for crafting bold and personalised digital experiences designed to transform ARDEX ENDURA’s digital footprint and position it to become the market leader by 2030.
Commenting on the win, Vinod Thadani, CEO, iProspect India, said, “We are incredibly excited to embark on this new chapter with ARDEX ENDURA. This partnership is a true reflection of our unwavering commitment to driving impactful growth through sharp, data-backed digital strategies. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify ARDEX ENDURA’s leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms.”
To this, Anita Kotwani, CEO- Media (South Asia), dentsu, added, “Welcoming ARDEX ENDURA to our clientele marks a significant strategic win for us. We are excited to have them onboard. Our mission is to elevate their digital presence and support their ambitious growth goals with innovative solutions. iProspect’s deep expertise in driving sustainable growth ensures long-term digital success for the brand. We are confident that our approach will be crucial in ARDEX ENDURA’s journey to becoming the most trusted brand in its sector, paving the way for enduring growth and fostering meaningful engagement.”
Concludingly, Gopinath Krishnan, Managing Director, ARDEX ENDURA, also said, “I’m thrilled to have iProspect onboard as our Digital agency partner to drive our digital transformation journey forward. This collaboration marks a significant step in our mission to strengthen our digital presence and connect with our customers in more meaningful ways.”
