Dabur has rolled out a new direct-to-consumer wellness brand called Siens, marking its entry into the nutraceuticals category. Positioned as a digital-first offering, Siens will be available on leading e-commerce platforms and will cater to three key segments — beauty and skin health, gut health, and general daily wellness.
The lineup includes products such as marine collagen, 3-in-1 hair-skin-nails gummies, Omega-3 softgels, pre- and probiotics, and gender-specific multivitamins. All formulations are clean-label and made with ingredients sourced from certified global suppliers.
Dabur says Siens is aimed at the modern health-conscious consumer seeking transparency, evidence-based ingredients, and functional benefits.
“With Siens, we’re not just entering the nutraceutical category; we’re establishing a powerful digital-first presence that speaks directly to the modern, health-conscious consumer,” said Smerth Khanna, Business Head – Organised Trade & South, Dabur.
“Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience,” added Pratyush Gupta, Head – Customer Marketing.
