CTV Scale has integrated mFilterIt into its Connected TV advertising platform to strengthen traffic verification and inventory quality across all CTV ad formats. The integration has enabled CTV Scale to address concerns around invalid traffic and improve trust within the CTV ecosystem.
Through the integration, CTV Scale has begun performing real-time traffic scanning using mFilterIt’s fraud detection technology. The system has identified invalid traffic and bot activity before impressions have been served, helping reduce exposure to fraudulent inventory on Connected TV environments.
CTV Scale has also made mFilterIt’s verification reports directly accessible to its partners. This has provided advertisers and publishers with greater visibility into traffic quality and campaign performance, supporting accountability across the platform.
Arun Raghav, President, CTV Scale, commented: “Connected TV advertising is growing rapidly, but so too are the risks associated with invalid traffic and device spoofing. Integrating mFilterIt allows us to offer an extra layer of protection, giving our partners full confidence that every impression delivered through CTV Scale is verified, authentic, and ready to perform.”
Amit Relan, CEO, mFilterIt, said: “The rapidly evolving CTV landscape demands proactive measures to safeguard advertisers spend and publisher revenue. Our partnership with CTV Scale demonstrates a mutual commitment to building a transparent and trustworthy ecosystem. By embedding our proprietary verification technology at the core of their platform, we are setting a new benchmark for inventory integrity and ensuring high-performance outcomes for their global client base.”
