Crocs has roped in actor Rashmika Mandanna as its global ambassador from India.
As part of this strategic partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible.
The collaboration officially launches with Your Crocs. Your Story. Your World. campaign to amplify awareness for the Classics collection and Jibbitz™ charms, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets.
The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step.
Set against the vibrant canvas of the actor’s daily life, the campaign film for Your Crocs, Your Story, Your World reimagines the everyday through the lens of magical surrealism. This 360-degree campaign will roll out across digital, social, retail, and exclusive brand experiences.
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Rashmika Mandanna said, “Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for. If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
Yann Le Bozec, Head of Crocs International Marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”
Sharing his thoughts, Akshat Gupt, CCO and Co-Founder, Kulfi Collective, said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz™ as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”
