CREX, a cricket analysis platform, has roped in Team India’s women cricket team captain, Harmanpreet Kaur as its new brand ambassador.
As per the platform, a continued effort by the brand to promote women’s cricket, this partnership seamlessly aligns with the growing popularity of the sport in the country; bridging the visibility gap further to encourage young girls to pursue cricket professionally.
Joining fellow Indian cricketer Shikhar Dhawan, the two celebrated players will help the platform connect with a broader audience, from casual fans to serious cricket followers; building the game and championing equality.
Founded in 2017, CREX has rapidly become a one-stop destination for all cricket formats- Tests, ODIs, T20Is, and even club matches. Fans can get ball-by-ball commentary, scores, fixtures, team/player rankings, news, and detailed stats. The app serves millions of users worldwide and is recognised for its distinctive emphasis on community-centric engagement and easy-to-understand insights for casual as well as passionate cricket fans.
Speaking about the development, India women’s team captain, Harmanpreet Kaur said, “I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.”
Rajat Vallabh, Chief Strategy Officer, CREX, said, “CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!”
