CREX has partnered with Delhi Capitals as the Official Fan Engagement Partner for the T20 Season 2026. The collaboration has aimed to introduce real-time, interactive formats to enhance fan participation during live matches.
As part of the partnership, CREX has introduced quiz-based contests integrated into live match moments. The format has enabled fans to participate for free and engage with match developments through predictions and cricket-based questions. Participants have stood a chance to win rewards such as team merchandise, signed memorabilia, and match tickets.
The initiative has focused on increasing engagement by adding an interactive layer to match viewing. The format has been designed to align with evolving consumption patterns, where audiences have increasingly engaged with sports across multiple screens.
CREX has reported over 100 million downloads and 20 million monthly active users. The platform has recorded 213 million minutes of user engagement, indicating high usage levels among cricket audiences.
The partnership has reflected the broader shift towards digital-first sports consumption, where fan engagement tools have become central to audience retention. By integrating gamified experiences into live matches, the collaboration has aimed to deepen fan involvement throughout the tournament.
“Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game. Our partnership with Delhi Capitals is about turning passive viewership into active participation where every ball, every over, becomes an opportunity to engage. We’re excited to bring this experience to millions of fans during T20 season 2026.” — Purshottam Rawat, CEO of CREX
“We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season. At Delhi Capitals, our fans are at the heart of everything we do, and this partnership allows us to further deepen that connection. CREX’s innovative, real-time engagement format adds a new interactive layer which will help bring our fans closer to the game and make this season all the more exciting.” — Sunil Gupta, CEO, Delhi Capitals
