Comscore, a global measurement innovator and consumer behaviour analyser has appointed Jackelyn Keller, a TV, streaming and digital ad veteran known for her brand and product marketing expertise, as its new Chief Marketing Officer.
Since September 2024, she was associated with the company as an advisor to the leadership team and was focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen franchises the Comscore Data Divas and Barbershop, Beauty and Local Buzz.
Bringing with her an extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry, Keller was previously serving as Head- Market Intelligence and Global Product Strategy at Samsung Ads, where she developed foundational product positioning and helped launch Samsung DSP. She later joined Quantcast, an AI powered DSP, as Global Head of Product Marketing in September 2022.
That being said, she was also trained at some of the most iconic media brands, such as Discovery Communications and Turner Broadcasting, working in their ad sales, marketing, and pricing teams, positioning her uniquely to elevate Comscore’s brand and streamline its messaging for today’s fragmented media landscape.
With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller’s previous successes to write the next chapter of measurement innovation and continue to facilitate collaboration across the modern media ecosystem.
“I’m thrilled to welcome Jackelyn to the executive team. She will play a crucial role in shaping the company’s future as we continue to innovate and deliver unparalleled value to our partners,” said Jon Carpenter, Chief Executive Officer, Comscore.
“Her background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape. We are confident that her leadership will drive our mission forward and elevate our efforts to help our clients thrive,” he added.
To this, Kellar also went on to add, “As a company that’s been trailblazing measurement innovation and ensuring objectivity for over 25 years, I’m delighted to join Comscore during this transformative time in which consumers are in the driver’s seat.”
“With Comscore’s rich assets, we will continue lighting the way for the industry, serving as the bridge to a largely programmatic future as well as writing the measurement playbook for streaming, local, and national measurement,” she added.
