A college esports and gaming talent hunt, College Rivals, has secured three associate sponsors for its second season. Red Bull, Nissin Cup Noodles, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
As per the brand, Red Bull, returning to College Rivals after the first season, brings excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, it seamlessly blends snack breaks with gaming.
Meanwhile, with its branded gaming peripherals, Kreative Partner- Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with gaming gear at the collegiate gaming event.
Having expanded to 20 plus cities and 58 plus colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the stage to connect with brands that resonate with them. The brands clarified that Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of Rs 50,00,000 and a professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
Speaking on the association, Ashwin Haryani, Country Head, Ampverse DMI, said, “We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities.”
Further, Varun Oberoi, Vice President (VP), Head of Marketing and Corporate Communications, Indo Nissin Foods, said, “We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers.”
