Collective Artists Network has announced the launch of its own media network, Collective Media Network. This strategic move consolidates the company’s diverse work across platforms, talent, creators, and technology. This formalisation reflects the company’s ongoing evolution into a multi-dimensional media powerhouse.
Bringing together a wide ecosystem — from Terribly Tiny Tales and youth-driven Under 25, to creator platforms Big Bang Social and creative-tech unit Galleri5 — Collective has been producing everything from digital IPs and social content to live events and creator-led shows.
The new initiatives like Rashmika & Ru with TTT, Marathi Minded with Neel Salekar, and Not Funny, a comedy-focused brand solutions venture with Funcho, highlight the company’s push into regional and genre-specific content with a focus on community engagement.
Taking a bold leap into the future of content, Collective has introduced two AI-powered creators — Kavya Mehra and Radhika Subramaniam. Kavya focuses on modern parenting and relatable life moments, while Radhika delves into youth culture, career anxieties, and digital identity. These AI characters are designed not as gimmicks, but as forward-thinking storytelling tools grounded in culturally responsive narratives.
Expanding its cultural scope even further, the company has launched Sanatani Dharma, a unique content destination that merges Indic heritage with modern storytelling. The platform explores Sanatan Dharma through the lens of mythology, rituals, festivals, and dharmic philosophy, bringing depth and reflection to the digital space.
To spearhead the network’s distribution strategy, Collective has appointed seasoned media executive Sudeep Lahiri as Head of Channels and Distribution. With nearly 20 years of experience in the content space, Lahiri will oversee content scaling across creator and business channels and enhance delivery across platforms.
The company’s stronghold in distribution, powered by its owned social platforms, newsletters, and a vast creator network via Big Bang Social and Under 25, is further backed by Galleri5’s technology-driven tools that detect trends, benchmark content performance, and develop synthetic storytelling formats.
“In today’s world, new media is about owning eyeballs — and through our content, distribution, and influence, we intend to become the media network that defines attention,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “We’ve always understood the pulse of pop culture — reflecting it when needed, and influencing it when it matters most.”
