Colgate-Palmolive has introduced a new corporate logo and tagline as part of a refreshed brand identity. The logo features a more vibrant blue colour and an adjusted design, with the white space between the letters “C” and “P” forming a smile.
The company’s new tagline, “Make More Smiles,” reflects its stated purpose of creating a healthier future for people, pets, and the planet. The update also includes an updated corporate colour palette and standardized design elements for digital and other formats. Founded in 1806, Colgate-Palmolive sells oral care, personal care, home care, and pet nutrition products in over 200 countries and territories.
“Our purpose to reimagine a healthier future for all is our North Star, and our new logo and tagline is an expression of that commitment,” said Noel Wallace, Chairman, President & CEO. “As a 219-year-old company, we continuously evolve and grow, while staying true to who we are.”
“We believe this new brand identity works well in digital formats and will become a recognizable symbol of our purpose to Colgate-Palmolive People and other stakeholders we care about,” added Dana Bolden, Chief Communications Officer.
