Anagha Bhojane, who had been associated with Kenvue as Head- Consumer Experience for the past one year, has now joined Colgate Palmolive India as its new Director- Integrated Brand Experience.
During her time at Kenvue, she was responsible for managing the end-to-end paid media strategy and deployment across all traditional and digital touchpoints, content excellence, influencer marketing, websites and data strategy; accelerating performance mindset within the marketing and agency teams; delivering high shoppable media to strengthen lower funnel and improve ROI by balancing both upper funnel and lower funnel executions and more.
Before joining Kenvue in May 2023, she was associated with Johnson & Johnson as Head Consumer Experience for close to two years, starting December 2021. During this time, she was managing end-to-end paid media strategy and deployment across all traditional and digital touchpoints, content excellence, influencer marketing, websites and data strategy.
From April 2019 to December 2021, Bhojane served the role of Head- Media and Digital Marketing (India and Global Centre of Excellence) at Marico; Group Brand Manager at Asian Paints from October 2016 to April 2019; Media Manager at Mondelez International from June 2012 to September 2016.
Previously, she also worked with various media agencies including Maxus, MPG, MediaCom and Carat in the initial phase of her career.
