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Home What’s Buzzing

Coca-Cola In Trouble For A Marketing Campaign That Encouraged People To Flirt

Shubham Sachdeva by Shubham Sachdeva
February 22, 2019
in What’s Buzzing
A A

Two big companies Delta and Coca-Cola are facing criticism after a marketing campaign that encouraged passengers to flirt with each other during flights. As a part of this campaign, passengers on some Delta flights received napkins that asked them to write their phone numbers and pass it along to their “plane crush” because “you’re on a plane full of interesting people and hey…you never know.”

The napkins sparked a furious debate between people who are offended by the napkins and people who are offered those napkins.  According to a statement given in BuzzfeedNews, Delta said, “We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”

Coca-Cola also apologized saying “anyone we may have offended” and said they were replacing the napkins with other designs.

A lot of people found these napkins to be “unintentionally creepy” and outraged on social media.

https://twitter.com/MJJoe/status/1091133757313171456

https://twitter.com/ducksauz/status/1087424701838684162

https://twitter.com/beyouonlybetter/status/1093304670875983872

https://twitter.com/Minus2_C/status/1093355092755984384

There were some who liked the idea too!

@Delta @CocaCola I friggin LOVE these napkins. How anybody can find this genuinely creepy is beyond me. I once met a guy on a plane and we ended up in a 6 month relationship…and it all started with a smile and a…number…on an airplane napkin #Delta #CocaCola pic.twitter.com/3Wg7YMjelp

— Juliet Jones (Author) (@IreallyamJuliet) February 7, 2019

Thanks @CocaCola and @Delta, for encouraging people to TALK to one another, make new friends, or do anything besides stare mindlessly at phones. But don't you know it's practically illegal to flirt these days? Sad world, but nice try & not #creepy https://t.co/5xvmHXSo80

— Ashley Bergin (@punkmarkgirl) February 6, 2019

Hey @Delta and @CocaCola your napkins are fine. I actually laughed when I saw them on my flight from Madrid. I didn't feel encouragement to do anything with other passengers just cuz of the piece of paper under my drink. People need to calm down

— Sergey Avanesyan (@avanesyan_s) February 7, 2019

What do you have to say over this? Do let us know in the comments section.

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