CNBC-AWAAZ has launched a programming lineup for the ‘Union Budget 2024’. Under the theme ‘Budget 2024: Sapne Hoge Sach,’ the channel will offer live and in-depth analysis of pre-Budget, Budget Day and post-budget analysis.
The aim is cover every aspect of the budget announcement, its impact on market, different sectors, and individual finances. The ‘Budget Editors’ segment will feature Rahul Arora (CEO, Nirmal Bang Institutional Equities), Gurmeet Chadha (Managing Partner and CIO, Complete Circle) and Prakash Diwan (Investment Evangelist, prakash diwan.in).
The ‘Budget Guru’ segment will include Nilesh Shah (MD and CEO, Kotak AMC), Nilesh Shah (MD and CEO, Envision Capital), Sunil Singhania (Founder, Abakkus Asset Manager LLP) and Sharad Kohli (Founder, KCC Group and Tax Expert). The guests like Madhu Kela (Founder,MK Ventures), Prashant Khemka (Founder, White Oak Group), Vijay Kedia (Managing Director, Kedia Securities), Navneet Munot (MD and CEO, HDFC AMC) and Raamdeo Agrawal (Chairman, MOFSL) will also share their insights.
The shows on pre-budget will navigate the major issues and expectations for the Union Budget 2024. On the Budget day the channel will go live covering the Finance Minister speech, followed by expert analysis and commentary.
To provide in- depth analysis and decode the budget’s implications for different sectors and individual finances the channel will host some special segments as well. The special segments will include ‘Tech Panchayat’, ‘Grand Jury’, ‘Top Calls’, ‘Bazaar ke Diggaj’, and ‘Aapko Kya Mila’.
Meanwhile, the channel has also launched a campaign emphasising its strength and expertise across on-air, social media, and trade platforms. The innovative campaign, “Fit Hoga Kya?”, plays on the colloquial phrase “Mere Budget Mein Fit Hoga Kya?” and explores the impact of the Budget on individuals.
CNBC-AWAAZ has collaborated with Delhi Metro, Mumbai Local trains, and Mumbai Dabbawalas, reaching over 6000+ office goers in key corporate hubs like NSE, BSE, and BKC.
The innovative AR filter-based campaign highlights how CNBC-AWAAZ simplifies the Budget’s implications for consumers.
Anuj Singhal, Managing Editor, CNBC-Awaaz said, “The general expectation from this year’s budget is that it should help transform common man’s dreams into reality with impactful economic policies.
“Our programming will analyse the Union Budget and its effects on the economy, businesses, markets, and the public. Through our exhaustive analysis and finance experts, we aim to help decode the Budget with the most reputable voices breaking it down for our viewers.” he added.
Smriti Mehra, CEO, English and Business News, Network18 stated, “The Union Budget presents a significant opportunity for CNBC-AWAAZ to reinforce its role as the audience’s trusted guide. Our relentless pursuit of editorial excellence has solidified our leadership in the market, resonating deeply with our extensive viewer base. This strong viewership is attractive to advertisers seeking to engage with our audience. We are eager to forge deeper partnerships with our clients through our innovative brand and advertising solutions.”
