CleverTap, a customer engagement platform, has announced the introduction of Rich Communication Services (RCS) messaging through its partnership with Infobip, a cloud communication company. This addition enables CleverTap customers to deliver visually captivating messages leveraging high-quality images, videos, carousels, and suggested actions. Additionally, it facilitates real-time, two-way conversations with customers, empowering brands to elevate their conversational marketing use cases and build lasting connections.
RCS offers rich, interactive experiences and enhances customer connection, making it a genuine game changer for businesses. According to recent reports, RCS now boasts 1.2 billion monthly active users across more than 60 countries. Moreover, Apple’s support for RCS from iOS 18 onwards further expands its reach, enabling seamless communication to iPhone and Android users and potentially growing the user base to over 2 billion by late 2025.
Beyond engagement, RCS helps build trust by enabling brands to communicate with verified brand identities and deliver customised messaging experiences. Brands can also build highly effective engagement strategies and optimise their campaign performance with detailed analytics including read receipts and real-time feedback. These features allow them to optimise campaign performance while fostering customer loyalty.
Anand Jain, Co-Founder and Chief Product Officer at CleverTap, said, “RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs.”
Veselin Vuković, Chief Alliances Officer, Infobip said, “Our partnership with CleverTap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with CleverTap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.
