CLEAR Premium Water has announced its entry into e-commerce and quick commerce through partnerships with leading delivery platforms including Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes. With this rollout, customers in key urban markets can now order CLEAR with just a few taps, making it easier to access the bottled water brand instantly.
The expansion is part of CLEAR’s wider omni-channel strategy aimed at strengthening its presence beyond traditional offline channels. Already established in HoReCa, hospitality, and institutional segments, the brand is now targeting tech-savvy, convenience-first consumers through online and instant delivery services.
CLEAR’s digital push reflects a shift in consumption behaviour, where speed and ease of delivery are becoming essential factors in product availability — even for essentials like drinking water.
“This is an age where convenience is king, and our priority is to be available wherever our customers are,” said Nayan Shah, Founder & CEO of CLEAR Premium Water. “Our launch across all major e-commerce and quick commerce platforms showcases our focus on adapting to shifting lifestyles and ensuring that quality hydration is always within easy reach. It is a key piece of our omni-channel strategy and also reflects our broader ambition to become India’s most trusted and widely available bottled water brand.”
