Chinese Wok has launched Kurkure Momos. The Kurkure Momos are deep-fried to golden perfection, coated in a crispy shell, and served with Chinese Wok’s signature spicy sauces, delivering a powerful burst of flavour and texture in every bite.
To support the launch, Chinese Wok is activating a social media campaign featuring leading food influencers, ASMR videos, and teaser videos leading up to the grand launch on Saturday on Instagram that spotlight Kurkure Momos. A total of 80 influencers will be promoting the new launches including Kurkure Momos and the brand’s Superrr Bowl through a series of video drops, ensuring sustained buzz and content freshness across platforms.
The launch is further amplified during the ongoing cricket season with ad slots, limited-edition cricket-themed packaging, and match-day contests on Instagram, reinforcing the brand’s youthful, flavour-forward, and culturally plugged-in identity.
“We are thrilled to introduce Kurkure Momos as the newest star on our menu. At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.
