To lead its newly opened Mumbai office in addition to the growth charter, Cheil SWA has onboarded Anurag Tandon, former Managing Partner at Wunderman Thompson South Asia (now VML), as Chief Growth Officer for Cheil X.
As the newly appointed CGO of Cheil X, an independent full-service agency under the Cheil SWA group to manage the fast-growing new client mandates in India, Tandon will be spearheading Cheil X’s efforts to expand its business operations in Mumbai for non-Samsung clients.
Prior to joining Wunderman Thompson South Asia as Managing Partner, he was associated with DDB Mudra Group as Managing Partner for almost three-and-a-half years, starting January 2019.
Before that, he was the EVP and Joint Managing Partner at DDB from January 2018 to December 2018, SVP and Business Partner at DDB Mudra from January 2013 to December 2017 and VP and Business Head at DDB from January 2011 to January 2013.
Earlier on, Tandon also served the role of Business Head at Rediffusion Y&R for a period of more than two years, starting December 2008.
In the past, he was also associated with TBWA India, Leo Burnett, Ogilvy & Mather and RK Swamy/ BBDO.
Talking about his appointment at Cheil’s Non-Samsung Business unit, Tandon, Chief Growth Officer, Cheil X, said, “Cheil’s ambition to grow its new business and build a creative reputation promises to be a journey filled with challenges and opportunities in equal measure. I’m excited to be part of building a new business ground up and I know I have the support to help realise this ambition. I believe we have the vision, the expertise and the plan to quickly carve out a meaningful share of the market and establish ourselves as a key player. I am looking forward to this journey of collaborating with like-minded individuals, leveraging our collective creativity and drive to rapidly propel the Cheil X brand forward”.
To this, Sanjeev Jasani, COO, Cheil SWA, added, “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him”.
