Launched as a setup to exclusively manage Samsung Business in India, Cheil India has now diversified its portfolio by adding the mandates of several non-Samsung clients in its kitty for Cheil X.
That being said, the independent full-service agency under the Cheil SWA group that Cheil X is, Cheil is now looking forward to expand its business activities beyond Samsung operations through Cheil X by managing the fast growing new client mandates in India.
As part of the same, Cheil has now expanded its operations in the business and financial capital of India with the launch of a new office in Mumbai for Cheil X.
Heralding the beginning of a new chapter for Cheil, this new state-of-the-art office which is spread across 7330 sqft and has been designed keeping in mind the ever evolving need to foster a spirit of collaboration among group companies will allow Cheil X to tap into the Mumbai market which is a home to several big-name companies in the country.
Inaugurating the premises and commenting on the launch, Taihai Kim, Global COO, Cheil Worldwide, said, “India is one of the key markets for Cheil Worldwide, and this new office demonstrates our commitment and aspirations for the country. With this office, we want to make a play for the best creative work that can come our way since Mumbai has an unequivocal reputation as the advertising capital of India.”
To this, Limseob Chung, President and CEO, Cheil SWA, added, “We’re thrilled to unveil our brand new office in Mumbai, a city with a rich legacy of advertising. The new office of Cheil X will act as a strategic hub for our clients and offer a wide range of services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences all integrated together, making it an ideal hub for creating gold standard campaigns.”
