Cheil India has unveiled a youth anthem for Samsung, that captures the vibrant spirit of Gen Z, while highlighting the standout features of Galaxy A55 and Galaxy A35 5G.
This musical celebrates those who love to live boldly and settle for nothing less than awesome. The film follows a lively bunch of friends ready to seize the day. Throughout their journey, Galaxy A55 and A35 5G’s features such as Private Share, IP67 rating, Durability, Nightography, and Samsung Wallet enhance their adventures.
With its rhythm, dance moves, and demonstration of features, the anthem is a celebration of awesomeness, and serves as a rallying cry for the younger audience, the agency stated.
Link to the film-
Galaxy A55 5G and Galaxy A35 5G are smartphones with features such as IP67 rating, Nightography, Samsung Knox Vault, and Samsung Wallet. Alongwith, Circle to Search with Google is available on Galaxy A55 and Galaxy A35 5G. The IP67 rating is designed to safeguard the device against dust and accidental water spills. The new A55 and A35 captures photos even in low-light.
The improved triple cameras absorb more light for bright, sharp, and accurate colours with low noise at night to give users a vivid Nightography with vibrant colours and details. Samsung Knox Vault combines a Secure Processor with a brand-new security memory chip to safely store and maintain the most important information in separated and isolated locations, thus providing security guarantees against both software and hardware attacks.
Samsung Galaxy A-series also brings Samsung Wallet with the Galaxy A35 and A55. This gives the digital payments users in India a safe, secure and convenient new way to pay.
Speaking on the development, Aditya Babbar, Vice President, MX Business, Samsung India, said, “Galaxy A55 and Galaxy A35 5G epitomise Samsung’s commitment to enhancing user experiences through democratisation of innovation, product experience, and affordability. Our awesome anthem highlights how these devices empower Gen Z to elevate their experiences and embrace their full potential.”
To this, Vikash Chemjong, Chief Creative Officer (CCO), Cheil India said, “With a new smartphone being launched every other day, how do we get our Galaxy A55 and Galaxy A35 5G phones in the hands of Gen Z? Well, how about putting our song on their lips, and showcasing how for every crazy adventure they indulge in, we’ve got an awesome feature for it.”
Credit list:
Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
National Head, Cheil India- Samsung Business: Mandeep Sharma
Chief Strategy Officer: Sourav Ray
Executive Creative Director: Kaushik Datta
Vice President: Aman Kishore
Account Management team: Tanushree Sharma, Vikas Ahlawat, Rahul Chaudhary
Creative team: Madhumita Deb, Hardik Trivedi, Ipsita Nayak, Purnank Kaul, Ankit Chugh
Account Planning team: Arnab Datta Chaudhuri, Sobhanjan Mallick
Agency Producer: Revati Ahuja
