Prime Video has launched Channel K, the Korean entertainment channel of Interactive Media Mix (IMX), as an add-on subscription.
As the home to some of the most popular series, movies, K-pop concerts, and reality shows, Channel K will offer Prime members an immersive Hallyu experience with series such as ‘Summer Strike’, ‘Personal Taste’, movies like ‘Our Season’, ‘Joint Security Area (JSA)’, and ‘The Battle: Roar to Victory’, ‘NCT Nation’ and ‘Made in Korea: The K-Pop Experience’, in addition to providing Indian BTS fans exclusive access to the ‘2024 BTS FESTA: Message from Jin’, with concert footage and documentaries showcasing deep insights into the journey and artistry of these global icons, the platform clarified.
As per the platform, the benefits of add-on subscriptions on Prime Video for Prime members include-
- Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination- Prime Video apps and website
- Customers do not have to spend time toggling between their services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscriptions and get personalised recommendations. All of this without ever having to leave the Prime Video app or website
- Customers can enjoy X-Ray features and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions
- With add-on subscriptions, Prime members can access thousands of additional titles across more than 20 OTT services, including Channel K.
Prime members can access a diverse range of celebrated Korean content by purchasing an add-on subscription to Channel K at a monthly fee of Rs 79, with a special limited-time inaugural price of Rs 1 for the first month. The offer ends at 12 noon on December 5, 2024.
Speaking about the development, Gaurav Bhasin, Head of Marketplace (add-on subscriptions and movie rentals), Prime Video, said, “Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country. Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, that were loved by our customers. We are now thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”
Further, Sohn Il-Hyung, CEO, IMX, said, “Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans. Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”
