In 2023, the advertising outlook underwent outstanding transformations, with the popping up of innovations and the upturn of traditional mediums. Monument marketing and CGI campaigns were among the flourishing trends in the advertising and marketing world.
Monument marketing has found its pinnacle in the amazing Burj Khalifa of Dubai. Over time, numerous both national and international brands have harnessed the iconic monument’s grandeur as a chamr to showcase their products, achieving colossal exposure.
During the year, many Indian and global brands recognized the untapped potential of various iconic monuments and hold the transformative power of CGI to convey their messages effectively.
Barbie’s spectacularly large OOH advertisement on Burj Khalifa stands out as the most unforgettable among them. In India, some brands chose the Gateway of India as a backdrop to reveal their new logos, while others utilized it to raise awareness about social issues.
Here are some amazing monument marketing and CGI campaigns from 2023 that caught our attention:
1. Adidas
2. Fae Beauty
3. Haldiram Diwali Sweets
4. Wacoal India
5. Stuart Weitzman
6. Baskin Robbins
7. Skybags
8. WhatsApp
9. Barbie
View this post on Instagram
A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)
10. Netflix India X Archies
11. Sephora
12. Koffee with Karan
13. L’Oréal Paris
14. Max Fashion
15. iPhone 15
16. Universal Pictures India
17. JioCinema
18. Ajio
18. OPPO India
19. Dominos India
20. Pandora
View this post on Instagram
A post shared by Copenhagen 🇩🇰 Travel | Hotels | Food | Tips (@copenhagenexplore)
21. Mankind Pharma
22. Barbie
View this post on Instagram
A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)
22. Labella
23. Kiehls
23. Chelsea FC X Nike
24. Onitsuka Tiger
25. Melts
View this post on Instagram
A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)
Wrap Up
So, have what you found in this article? These are very interesting OOH which made our 2023 amazing. One thing which is assured that these CGI’S force in influencing the direction of marketing. Stay tuned for the forthcoming wave of awe-inspiring campaigns that push the boundaries, pefect blending the nation of reality and imagination.
Feel free to share your opinions and highlight your favourite CGI marketing in the comments section. Let’s sustain this dialogue!
Also Read: How Festive Season Strategies For D2C Brands Maximize Impactful Outcomes