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    unBoxed 2025: Simplifying Advertising Through Innovation

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    The Phygital Revolution: Merging Physical & Digital Retail

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Home 2023 Throwback

Best CGI Ad Campaigns Of 2023

2023 marked an unprecedented fusion of reality and imagination, as CGI, traditionally confined to sci-fi films in marketing.

Priyanka Kesarwani by Priyanka Kesarwani
January 3, 2024
in 2023 Throwback, Advertising
A A
CGI Ad Campaign

In 2023, the advertising outlook underwent outstanding transformations, with the popping up of innovations and the upturn of traditional mediums. Monument marketing and CGI campaigns were among the flourishing trends in the advertising and marketing world.

Monument marketing has found its pinnacle in the amazing Burj Khalifa of Dubai. Over time, numerous both national and international brands have harnessed the iconic monument’s grandeur as a chamr to showcase their products, achieving colossal exposure.

During the year, many Indian and global brands recognized the untapped potential of various iconic monuments and hold the transformative power of CGI to convey their messages effectively.

CGI ads of 2023 best top

Barbie’s spectacularly large OOH advertisement on Burj Khalifa stands out as the most unforgettable among them. In India, some brands chose the Gateway of India as a backdrop to reveal their new logos, while others utilized it to raise awareness about social issues.

Here are some amazing monument marketing and CGI campaigns from 2023 that caught our attention:

1. Adidas

 

View this post on Instagram

 

A post shared by adidas Argentina (@adidasar)

2. Fae Beauty

 

View this post on Instagram

 

A post shared by FAE BEAUTY (@faebeautyofficial)

3. Haldiram Diwali Sweets

 

View this post on Instagram

 

A post shared by Haldiram’s (@haldirams.official)

4. Wacoal India

 

View this post on Instagram

 

A post shared by Wacoal India (@wacoalindia)

5. Stuart Weitzman

 

View this post on Instagram

 

A post shared by STUART WEITZMAN (@stuartweitzman)

6. Baskin Robbins

 

View this post on Instagram

 

A post shared by Baskin Robbins India (@baskinrobbinsin)

7. Skybags

 

View this post on Instagram

 

A post shared by Skybags (@inskybags)

8. WhatsApp

 

View this post on Instagram

 

A post shared by WhatsApp (@whatsapp)

9. Barbie

 

View this post on Instagram

 

A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)

10. Netflix India X Archies

 

View this post on Instagram

 

A post shared by Netflix India (@netflix_in)

11. Sephora

 

View this post on Instagram

 

A post shared by Sephora Middle East (@sephoramiddleeast)

12. Koffee with Karan

 

View this post on Instagram

 

A post shared by Social Samosa (@officialsocialsamosa)

13. L’Oréal Paris

 

View this post on Instagram

 

A post shared by L’Oréal Paris Official (@lorealparis)

14. Max Fashion

 

View this post on Instagram

 

A post shared by Max Fashion (@maxfashionindia)

15. iPhone 15

 

View this post on Instagram

 

A post shared by CASETiFY (@casetify)

16. Universal Pictures India

 

View this post on Instagram

 

A post shared by Universal Pictures India (@universalpicturesindia)

17. JioCinema

 

View this post on Instagram

 

A post shared by Social Samosa (@officialsocialsamosa)

18. Ajio

 

View this post on Instagram

 

A post shared by AJIO.com (@ajiolife)

18. OPPO India

 

View this post on Instagram

 

A post shared by OPPO India (@oppoindia)

19. Dominos India

 

View this post on Instagram

 

A post shared by Domino’s Pizza India (@dominos_india)

20. Pandora

 

View this post on Instagram

 

A post shared by Copenhagen 🇩🇰 Travel | Hotels | Food | Tips (@copenhagenexplore)

21. Mankind Pharma

 

View this post on Instagram

 

A post shared by Mankind Pharma (@mankindpharmaltd)

22. Barbie

 

View this post on Instagram

 

A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)

22. Labella

 

View this post on Instagram

 

A post shared by LABELLA (@labella_bkk)

23. Kiehls

 

View this post on Instagram

 

A post shared by Kiehl’s Since 1851 (@kiehls)

23. Chelsea FC X Nike

 

View this post on Instagram

 

A post shared by The Berry (@theberry.uk)

24. Onitsuka Tiger

 

View this post on Instagram

 

A post shared by Onitsuka Tiger (@onitsukatigerofficial)

25. Melts

 

View this post on Instagram

 

A post shared by Eye Studio| Creative SM Agency & CGI Videos (@eyestudioae)

Wrap Up

So, have what you found in this article? These are very interesting OOH which made our 2023 amazing. One thing which is assured that these CGI’S force in influencing the direction of marketing. Stay tuned for the forthcoming wave of awe-inspiring campaigns that push the boundaries, pefect blending the nation of reality and imagination.

Feel free to share your opinions and highlight your favourite CGI marketing in the comments section. Let’s sustain this dialogue!

Also Read: How Festive Season Strategies For D2C Brands Maximize Impactful Outcomes

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