In 2023, the advertising outlook underwent outstanding transformations, with the popping up of innovations and the upturn of traditional mediums. Monument marketing and CGI campaigns were among the flourishing trends in the advertising and marketing world.

Monument marketing has found its pinnacle in the amazing Burj Khalifa of Dubai. Over time, numerous both national and international brands have harnessed the iconic monument’s grandeur as a chamr to showcase their products, achieving colossal exposure.

During the year, many Indian and global brands recognized the untapped potential of various iconic monuments and hold the transformative power of CGI to convey their messages effectively.

Barbie’s spectacularly large OOH advertisement on Burj Khalifa stands out as the most unforgettable among them. In India, some brands chose the Gateway of India as a backdrop to reveal their new logos, while others utilized it to raise awareness about social issues.

Here are some amazing monument marketing and CGI campaigns from 2023 that caught our attention:

1. Adidas

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2. Fae Beauty

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3. Haldiram Diwali Sweets

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4. Wacoal India

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5. Stuart Weitzman

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6. Baskin Robbins

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7. Skybags

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8. WhatsApp

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9. Barbie

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10. Netflix India X Archies

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11. Sephora

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12. Koffee with Karan

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13. L’Oréal Paris

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14. Max Fashion

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15. iPhone 15

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16. Universal Pictures India

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17. JioCinema

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18. Ajio

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18. OPPO India

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19. Dominos India

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20. Pandora

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21. Mankind Pharma

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22. Barbie

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22. Labella

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23. Kiehls

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23. Chelsea FC X Nike

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24. Onitsuka Tiger

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25. Melts

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Wrap Up

So, have what you found in this article? These are very interesting OOH which made our 2023 amazing. One thing which is assured that these CGI’S force in influencing the direction of marketing. Stay tuned for the forthcoming wave of awe-inspiring campaigns that push the boundaries, pefect blending the nation of reality and imagination.

Feel free to share your opinions and highlight your favourite CGI marketing in the comments section. Let’s sustain this dialogue!

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