CEAT, a leading tyre manufacturer, has appointed former Pfizer Director and Head- Transformation, Digital Innovation and Customer Experience executive Debashish Roy as its new Chief Digital Transformation Officer to accelerate the brand’s digital transformation journey.
In his new role, he will report to Amit Tolani, Chief Executive Officer, CEAT Specialty, and will play a pivotal role in driving the company’s digital innovation, customer-centric initiatives, and technological advancements.
Joining CEAT from Pfizer, wherein his more than three years long stint comprised roles like Director and Head- Transformation, Digital Innovation and Customer Experience and Director- Digital Transformation, Roy brings over 15 years of rich experience of leading multi-cultural teams across India, North America, Europe, and Emerging Asia in executing transformation programs for several Fortune 500 organizations.
During the course of his career, he has held significant roles with industry leading firms like Abbott India, PwC US Advisory, Cognizant Business Consulting, etc. wherein he focused on large-scale business transformations and driving sustainable revenue growth.
His expertise combines a blend of digital and IT strategy, data and analytics, program management, product and process innovation, change management, ecosystem partnerships, omnichannel customer experience, new business models, and cross-functional team communication and management.
Sharing his views on the appointment, Roy said, “I am excited to join CEAT and embark on this new journey. My focus will be on innovating for a safer, better world by leveraging technology and empowering people. By connecting, collaborating, and delivering, I believe we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation.”
To this, Amit Tolani, Chief Executive Officer, CEAT Specialty, added, “We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT’s growth and strengthen our market position in the industry.”
