Travel & Tourism Adex Rose 28% In 2024 With Digital Taking 78% Of Budgets: Report
The Travel and Tourism sector witnessed a 28% increase in total ad expenditure in 2024, fueled...
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RCB’s First-Ever IPL Title Sets Brands Into Overdrive With Emotion, Energy & Creatives
For 18 long seasons, the Royal Challengers Bangalore (RCB) chased the elusive IPL crown- always close,...
From LinkedIn’s Video Pivot To Meta’s Automation Push: The Latest In Fortnightly Social Media Updates
In the ever-evolving world of digital marketing, staying on top of the latest social media updates...
Google Unveils Refreshed Version Of Its ‘G’ Logo After A Decade
Google has refreshed its iconic multicolored “G” logo for the first time in nearly a decade,...
More Than Just A Day: Mother’s Day 2025 Ads Celebrate The Many Faces Of Motherhood
Mother's Day is more than just a date on the calendar—it is a heartfelt occasion to...
Blends, Age Verification Tools & Storylines: Highlights From The Fortnightly Social Media Updates
In recent years, social media platforms have taken up several initiatives toward making content more personalised...
Influencers Can Criticise Brands If Backed By Facts: Delhi High Court
The Delhi High Court has ruled that social media influencers are permitted to make statements against...
A Look At How Sachin Tendulkar’s Brand Endorsement Journey Stays Timeless As The ‘Master Blaster’ Turns 52
In a country where cricket is worshipped as a religion, Sachin Tendulkar didn’t just play the...
Here’s A Throwback To Sustainable Campaigns By Brands This Earth Day
Earth Day, observed annually on April 22, is likely to have already made its way into...
67% Indians Trust Influencer Recommendations Over Traditional Ads: Kantar’s Influencer Playbook
Kantar, a marketing data and analytics company has launched The Influencer Playbook. This one-of-its-kind report helps...
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