What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands
In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing...
What’s Buzzing
Premium FMCG Brands Are Consistently Growing 2x The Pace Of Non-Premium Counterparts: NIQ
NielsenIQ (NIQ), a consumer intelligence company, has released its report titled ‘Elevating Value – Navigating Premiumisation...
With Rise Of Neo-Creators, The Roles Of Content Makers & Consumers Are Merging: Consumed
As on-demand content and digital streaming are on the rise, consumers are seeking curated content while...
From Meta’s ‘Publisher Block List’ Expansion To X’s Improvement For Creators, Here’s The Top Social Media Scoop You Can’t Miss
As the user presence on social media platforms grows stronger each passing day and updates come...
Microsoft Continues As Most Imitated Brand For Phishing, Alibaba & Adobe Join Top 10: Check Point Research
Microsoft remains the most imitated brand, accounting for 61% of all brand phishing attempts and Alibaba...
A Dive Into Parineeti Chopra’s ‘Shuddh Desi Romance’ With Brands As She Turns 36
As Parineeti Chopra celebrates her 36th birthday today, Marketing Mind has put together a list of...
Tumbbad Becomes Highest Grossing Re-Release Of All Time At India Box Office, Earning Over 2x Of Its Original Release: Ormax Media
Films that released in September 2024 grossed Rs 1,066 crores at the domestic box office, as...
Hilary Rhoda Launches ‘Hilary Hai Toh Festive Hai’ To Celebrate The Beauty Of Indian Festivities
Each festival has its own special theme, ensuring that no matter which one you're celebrating, Hilary...
Gen Z’s Direct Spends Will Amount To $250 Billion In 2025: Snap & BCG Report
According to Snap and Boston Consulting Group's (BCG) report on Gen Z titled ‘The $2 Trillion...
Tradition Meets Creativity As Brands Brighten Navratri & Dussehra With Joy, Innovation & Festive Spirit
This Navratri and Dussehra, brands upped their game combining creativity and celebratory spirit marking traditions and...
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