Carrying ‘Sandese Aate Hain’ Forward: How Border 2 Turned Legacy Into Marketing Impact
When it comes to war films in India, marketing rarely functions as a standalone exercise. Emotion,...
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Fortnightly Social Media Roundup: AI, Creator Tools, Safety Updates & More Across Top Platforms
Over the past two weeks, platforms have focused on utility, creator support, and AI integration. Meta...
Brands Put Patriotism Into Action This Republic Day With Films, Feeds & Real Moments
Republic Day is not just about flags, parades and ceremonies. This year, brands have chosen to...
From Taxation Clarity To IP Funding, Gaming & Esports Industry Spell Out Their Budget 2026 Asks
As the countdown to February 1 begins, all eyes are on the Finance Ministry as Nirmala...
Taskaree: The Smuggler’s Web – Netflix Marketing Puts The Crime Thriller At The Center Of Attention
Netflix rolled out a multi‑layered marketing strategy ahead of the January 14, 2026 global release of...
Adobe Report Finds 97% Of Indian Creators Say Generative AI Is Boosting Creator Economy
Adobe has released the findings of its inaugural Creators’ Toolkit Report, a global study that has...
Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay
Makar Sankranti has once again proven to be a favourite playground for brands on social media,...
AI Must Expand Creativity While Preserving Trust: MIB Additional Secy Prabhat At FICCI Pre-Summit
The role of artificial intelligence in India’s creative industries has been examined at a pre-summit seminar...
ASCI Academy Launches E-learning Course On Ethical UI/UX Design
ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has launched an...
Omnicom Media APAC Reveals 10 Trends Marketers Need To Rethink In 2026
OM APAC has released its 2026 Trends Report, identifying ten structural shifts that have reshaped how...
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