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The advertising industry in India is undergoing a seismic shift, one that’s not driven solely by...

In an era where children are immersed in digital experiences and instant gratification, brands face a...

I am certain Gen Zs are by now sick of hearing about brands wanting to crack...

It’s a truth universally acknowledged that attention spans are shorter today than a viral Reel. Short-form...

The world is reshuffling at an uncomfortable pace. Tariff surges, global supply chain shifts, and rising...

In an age where digital noise is at an all-time high, capturing customer attention has become...

In the fast-paced business environment, marketing teams are navigating a sea of data, yet many still...

Have you ever questioned why companies invest so heavily in keeping their customers happy? It costs...

With the modern consumer having more options at their fingertips than ever, brands are faced with...

Over the last decade, the Indian fashion industry has come a long way. Trends evolve and...