Decoding Festive Consumer Behavior: How Martech Is Powering Personalisation At Scale
India’s 2025 festive season kick-started on a high note where online orders jumped by 21%, with...
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Not A Sprint, But A Marathon: Anuja Trivedi On Work, Life & Everything In Between
Some stories didn’t begin in boardrooms or investor decks, they began in places where curiosity met...
Creators Wanted: YouTube’s 2025 Rules Reward Originality – And Big Money
The digital landscape is transforming rapidly, and YouTube stands at the forefront as a dynamic wealth-building...
Four Key Sectors To Use Predictive AI For Data-Led Growth Of The Businesses
Artificial Intelligence is a game changer across the globe and within that Predictive AI will become...
Can You Build A Brand Without Losing Yourself In The Process? Saloni Anand Thinks You Can
Some stories don’t begin in boardrooms or investor decks. They begin at home, in quiet moments...
How Can UX Help In Creating Inclusive Digital Experiences
Our lives are increasingly mediated by screens. From booking a doctor’s appointment to applying for a...
Is Brand Marketing Dead?
In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping...
It’s A Marathon, Not A Race- You Can Pause Without Giving Up: Sapna Desai On Blending Life & Leadership
From telecom to health insurance, Sapna Desai’s career has evolved across sectors, disciplines, and life stages....
With The Rise Of Q-Comm & Mobility Apps, Location-Based Marketing Has Become More Valuable Than Ever
We live in a time when consumers are swamped with a deluge of brands, and breaking...
Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart...
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