In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh
Having started her career with merchandising in May 1999, working with companies such as Piramyd Retail,...
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Women Need To Push Harder To Carve Their Own Path Owing To Societal & Cultural Biases: Divya Aggarwal
For someone who entered the world of marketing owing to her keen interest in ‘Consumer Insights’...
Balance Sales & ROI With The ‘4 Es’: Discount Culture Has Us All In A Race To The Bottom
The dual forces of inflation and increased cost of living have cast a looming shadow over...
Women Should Be The Bigger Fish in Medium Ponds, Not Invisible in Large Ones: Shaili Chopra
The world has been a witness to many journalist-turned-entrepreneur, but the story of Shaili Chopra isn’t...
From Acting To Building Nish Hair, Its Been A Wild Ride, But I Wouldn’t Have It Any Other Way: Parul Gulati
Parul Gulati, Founder and CEO of human hair extension brand- Nish Hair, or commonly known as...
How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch
The movie ‘Jawan’ is being termed as a visual feast with impeccable performances by the cast,...
Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release
The highly-anticipated Bollywood movie ‘Ghoomer’ made its theatrical debut on 18th August 2023. Starring Saiyami Kher...
How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz
One of the most awaited movies in recent times, Rocky Aur Rani Ki Prem Kahani hit...
How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign
With a host of movies that released in June-July 2023, Zara Hatke Zara Bachke still manages...
How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity
Sports sponsorships have emerged to be a powerful form of marketing in recent times. In a...
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