It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar
Coming from a non-tech or what we may call a non-engineering background as well and working...
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Mastering Marketing Automation: The Triad of Relevance, Response, and ROI
Would it surprise you to learn that 91% of marketers state that marketing automation is a...
Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu
From her early days at Kantar IMRB as an Insights Director to her current role as...
User-Generated Content Is Back & It’s Got A New Sidekick– AI
UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s...
In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh
Having started her career with merchandising in May 1999, working with companies such as Piramyd Retail,...
Women Need To Push Harder To Carve Their Own Path Owing To Societal & Cultural Biases: Divya Aggarwal
For someone who entered the world of marketing owing to her keen interest in ‘Consumer Insights’...
Balance Sales & ROI With The ‘4 Es’: Discount Culture Has Us All In A Race To The Bottom
The dual forces of inflation and increased cost of living have cast a looming shadow over...
Women Should Be The Bigger Fish in Medium Ponds, Not Invisible in Large Ones: Shaili Chopra
The world has been a witness to many journalist-turned-entrepreneur, but the story of Shaili Chopra isn’t...
From Acting To Building Nish Hair, Its Been A Wild Ride, But I Wouldn’t Have It Any Other Way: Parul Gulati
Parul Gulati, Founder and CEO of human hair extension brand- Nish Hair, or commonly known as...
How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch
The movie ‘Jawan’ is being termed as a visual feast with impeccable performances by the cast,...
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