How Useful Garbage Creations Is Redefining Creativity In Ad Films
For advertising professionals, creativity isn’t a skill — it’s a lens through which the world is...
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Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience
Just imagine wanting your favorite snack and having it arrive at your doorstep within minutes. This...
Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces
In a hyper-competitive market, the businesses that thrive understand one simple truth– the best products solve...
The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors
In an era of interconnectedness, the boundaries between culture, heritage, and commerce are becoming increasingly intertwined....
How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns
In this authored post, Salim Ali, Chief Marketing Officer, Gupshup, delves into how Click-To-WhatsApp Ads have...
From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising
Penned down by Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, this authored article discusses the seismic...
Building A Data Infrastructure: The Key To Thriving Online
Penned down by Chandan Bagwe, Founder and Director, C Com Digital, this authored article highlights how...
Exploring The Metaverse: Opportunities For Brands In The Virtual World
Penned down by Akash Manchanda, Co-Founder and Business Head, VUI Live, this authored article contradicts the...
Learning Gen Z’s Shopping Habits & Their Obsession With Niche Influencers
Written by Rahat Khan, Co-Founder of Fame Keeda, this authored post delves into the evolving festive...
The Know Hows Of Building A Strong Content-To-Commerce Strategy To Create Meaningful Connections With Audience
Penned down by Ramya Ramachandran, Founder and CEO, Whoppl, this authored post elaborates upon how the...
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