From Impressions To Impact: Redefining ROI In The Digital First Era
For many years, digital marketing success was judged by how many people simply saw your content....
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The Phygital Revolution: Merging Physical & Digital Retail
More than ever, the retail sector is evolving. "Phygital" experiences are becoming more popular. These are...
Regional Content + AI = The Next Growth Engine In Influencer Marketing
Today, 2–2.5 million monetised content creators in India influence more than $350–400 billion in consumer spending....
From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026
SEO is changing. The strategy of pursuing Google rankings is no longer effective. ChatGPT, Perplexity, and...
Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go
There is an ease about Anushree Bose that instantly puts you at comfort, a kind of...
Zero to Viral: A Roadmap That Actually Works
Virality today, honestly, is not tough. All of us know five things we can do to...
Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth
As the festive season concludes, it’s evident that it continues to be the most dynamic period...
The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh
When you first talk to Neelam Singh, there’s an instant sense of calm about her, not...
Maximising ROI Across Google Ads, Meta Ads & Beyond
Maximising the need of ROI in digital advertising is no longer about how much you spend,...
Is Personalisation The New Luxury During Festive Seasons?
Every year, as India enters its festive season, there’s a familiar rhythm - the sparkle of...
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