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Engaging With A Dozen Fortune 500 Companies, 50:50 Project & Retainer Ratio, & More Ahead For DJANGO: Co-Founders

Truecaller Appoints Hemant Arora As New Vice President- Global Ad Sales Business

The Womb’s Akshat Trivedi Joins Enormous Brands As National Creative Director– West

A Page From Leo Burnett’s Valedictory Address On ‘When To Take My Name Off The Door’

Google’s Sahil Bansal Joins Magnite As Country Lead- India

Publicis Groupe Merges Publicis Worldwide & Leo Burnett To Form ‘Leo’; Let Goes ‘Burnett’ Name

ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections

Django Digital Drops ‘Digital’ From Its Name, Rebrands As DJANGO

To Elevate Its Digital Presence, Go Zero Endows Whoppl With Its Social Media Mandate
Marketing

To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Here’s Why PUMA Changed Its Branding Signage From PUMA To PVMA

Google’s Anubha Upadhyay Joins Teleperformance As APAC’s VP- Go-to-Market Solutions

Indian Cinema Generates Rs 11,833 Cr In 2024 Making It 2nd Best Year Of All Time After 2023’s Rs 12,226 Cr: Ormax

BigMuscles Nutrition Onboards Asim Riaz As New Brand Ambassador
Media

News gathering Is A Sensitive Business That Shouldn’t Be Left To Algorithms: Prasar Bharati CEO Gaurav Dwivedi

Devotional OTT Platform Hari Om Offers Free Subscription To All At Maha Kumbh

Media Veteran Dr. Bhaskar Das Passes Away

Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava

HT Media Appoints TikTok’s Sameer Singh As Group Chief Executive Officer

Prasar Bharati Introduces ‘Kumbhvani’ FM Channel Dedicated To Maha Kumbh

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta
Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

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Media

MRF Ends Its Partnership With ICC Ahead Of T20 World Cup 2024: Reports

by MM Desk

May 20, 2024

MRF has concluded its partnership with the International Cricket Council (ICC). The tyre manufacturing company’s decision...

NCLT Admits Viacom18-Star India Merger Scheme

by MM Desk

May 17, 2024

The Mumbai bench of the National Company Law Tribunal (NCLT) has admitted the merger scheme involving...

Dr Bikramjit Chaudhuri Joins BARC India As Chief Of Measurement Science & Analytics

by MM Desk

May 17, 2024

Broadcast Audience Research Council (BARC) India has appointed of Dr Bikramjit Chaudhuri as its new Chief...

Disney Star To Offer Indian Sign Language & Audio Descriptive Feed For ICC Men’s T20 WC 2024

by MM Desk

May 16, 2024

On the occasion of Global Accessibility Awareness Day, Disney Star in association with India Signing Hands...

Netflix To Launch In-House Advertising Tech Platform By 2025-End

by MM Desk

May 16, 2024

Netflix's President of Advertising, Amy Reinhard, announced that the company will launch an in-house advertising technology...

Atrangii’s Vibhu Agarwal To Launch India’s First Mythological OTT Platform- Hari Om

by MM Desk

May 15, 2024

Vibhu Agarwal, the Chief Executive Officer and Founder of Atrangii, a freemium OTT platform for all...

Tata Play & Amazon Prime Collaborate To Offer Prime Benefits To Viewers Across TV, OTT

by MM Desk

May 14, 2024

Tata Play, a content distribution platform, has joined hands with Amazon Prime to offer Tata Play...

JioCinema Premium Rolls Out All-New Anime Slate

by MM Desk

May 13, 2024

JioCinema is set to launch an all-new Anime slate for JioCinema Premium subscribers, starting today. The...

IPL 17 Sees 29% Spike In Advertisers, 45% Surge In Categories Compared To IPL 16: TAM Sports

by MM Desk

May 13, 2024

In the 17th season of the Indian Premier League (IPL), spanning 55 matches, the number of...

HT Media’s Net Loss Shrinks To Rs 31 Lakh In Q4, Revenue Reaches Rs 464 Crore

by MM Desk

May 9, 2024

HT Media reported a decrease in their consolidated net loss of Rs 31 lakh in the...

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Discover the latest trends in Marketing, Advertising, Startups & Media.