Netflix & Ekta Kapoor’s Balaji Telefilms Announce Long-Term Creative Partnership
Netflix and Ekta Kapoor’s Balaji Telefilms have entered into a long-term creative collaboration for a range...
Media
Z TV Appoints Shaurya Sharma As Head Of Marketing, Vice President
Shaurya Sharma, previously associated with SUN TV Network, has joined Z TV as Head of Marketing...
MiQ Appoints Vikas Khanchandani As Strategic Advisor
MiQ, a global programmatic media partner, has appointed Vikas Khanchandani as Strategic Advisor for India Commercial,...
JioStar Takes Streaming Rights & SPNI Takes Broadcast Duties For India’s England Tours
In a significant development for Indian cricket fans and the sports broadcasting ecosystem, JioStar and Sony...
Ads On Streaming Platforms Are Significantly More Effective Than On UGC Platforms Like YouTube: Amazon MX Player’s Karan Bedi
Bedi highlighted that video streaming is the number one activity on smartphones in India, surpassing social...
BCCL’s President & Chief Brand Officer Partha Sinha Moves On
Partha Sinha has moved on from his role as President and Chief Brand Officer at Bennett...
Beyond The Hype: What CTV Really Means For India’s Advertising Future
In an age where consumer attention is increasingly fragmented, Connected TV (CTV) has emerged as a...
Banijay Asia & NODWIN Gaming Join Forces To Develop New-Age Gaming IPs
Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies,...
56% Of Marketers Are Increasing OTT/CTV Spend, Up 3% Year-On-Year: Nielsen
Nielsen has today released its seventh Annual Marketing Report, revealing how marketers are taking action to...
Times OOH & ArtCrush Gallery Partner To Bring Global Digital Art To Travel Hubs Across India & Mauritius
Times OOH has partnered with ArtCrush Gallery, a global digital art platform, to transform everyday travel...
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