YouTube Onboards Nykaa & Purplle As New Merchant Partners In Shopping Affiliate Expansion
YouTube has announced the expansion of its YouTube Shopping Affiliate Program in India, adding Nykaa and...
Media
85% Of Indian Viewers Find Creator Brand Collaborations Authentic, Fuelling YouTube’s Shopping Growth
The platform has scaled its YouTube Shopping Affiliate Program as shopping-related watch time in India has...
Suniel Shetty Moves High Court Against Misuse Of His Photos On Social Media
Bollywood actor Suniel Shetty has moved the Bombay High Court seeking protection of his personality rights...
Marketers Tighten Budgets But Double Down On ROI: Nielsen Says 54% Reduce Ad Spend Globally
The marketing industry has entered a new age of accountability. According to Nielsen’s ROI Report 2025,...
YouTube Launches Brand Pulse Report To Measure Full Brand Impact
YouTube has unveiled its Brand Pulse Report, a new tool designed to provide advertisers with a...
Zupee Introduces ‘Zupee Plus’ Membership For Ad-Free Gaming & Unlimited Micro-Drama Access
Zupee, India’s online gaming and entertainment company, has introduced Zupee Plus Membership, a premium subscription designed...
I&B Ministry Unveils Draft Rules To Enhance Accessibility On OTT Platforms For Persons With Disabilities
The Ministry of Information and Broadcasting (MIB) has proposed a set of Guidelines for Accessibility of...
Netflix India Partners With IICT & FICCI To Support India’s AVGC-XR Talent
Netflix India has entered into a partnership with the Indian Institute of Creative Technology (IICT) and...
Prime Video Reports 25% Global Viewership For Indian Stories, 99% Reach Within India
At FICCI Frames 2025, Prime Video India’s senior leadership has reflected on the platform’s expanding footprint...
Gaurav Banerjee Calls For Building A ‘Silicon Valley Of Creativity’ At FICCI Frames 2025
Gaurav Banerjee, Managing Director and CEO of Sony Pictures Networks India (SPNI), has delivered the keynote...
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