Marketing

A sports and athleisure footwear brand- Campus Activewear has appointed Bollywood actor Vicky Kaushal as its...

BigCash Onboards Nawazuddin Siddiqui As Brand Ambassador & Roll Out Its Latest ‘Bade Kaam Ka Khel’ Campaign

A real money gaming platform- BigCash, has appointed Bollywood actor Nawazuddin Siddiqui as its new brand...

Versuni India Home Solutions Onboards ITC’s Janani Kandaswamy As Head Of Marketing- Preethi Kitchen Appliances

After being associated with ITC for more than seven years, Janani Kandaswamy has joined Versuni India...

MIB & Media & Entertainment Association Of India Launch WAVES Anime & Manga Contest

In a landmark initiative to promote anime and manga culture in India, the Ministry of Information...

Unicommerce Amps Up Its Leadership Team With Two New Appointments

Pranay Kale & Vaibhav Mehrotra Join Unicommerce’s Sales & Marketing Team, Respectively

An e-commerce enablement SaaS platform, Unicommerce has onboarded Pranay Kale as Senior Director- Head of India...

58% TMT Firms See GenAI As Long-Term Disruptor & Transformational Force: PwC India Survey

58% of TMT organisations consider GenAI as a long-term disruptor and acknowledge its potential for transformation...

Seagram’s 100 Pipers Rejuvenates Indian Calligraphy With Latest Chapter Of The Legacy Project

As a part of The Legacy Project, Seagram’s 100 Pipers has launched six limited edition packs,...

Skechers Becomes Mohun Bagan Super Giant’s Official Kit Partner

Skechers has been named as the official kit partnership of Mohun Bagan Super Giant (MBSG). Players...

Eastman Auto & Power Appoints Sudham Ravinutala As Its CMO

Eastman Auto and Power has onboarded Sudham Ravinutala As Its new Chief Marketing Officer (CMO). In...

Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space

by Sakshi Sharma