Spending Propensity Hits 4-Year High At 117.37 This Festive Season: YouGov Diwali Spending Index
YouGov’s Diwali Spending Index reveals a spending propensity of 117.37 among urban Indians- the highest in...
Marketing
Magicbricks Promotes Prasun Kumar To Chief Marketing Officer
Magicbricks, a real estate portal, has elevated Prasun Kumar as Chief of Marketing. In this role,...
Aditi Anand Moves On From L’Oréal As GM Marketing- L’Oréal Professionnel
After two years of association with L'Oréal, Aditi Anand has moved on from her position as...
Sameer Kapoor Joins Meta As Partnerships Lead- Business Messaging
Meta onboards Sameer Kapoor as Partnerships Lead- Business Messaging and will be responsible for building the...
Vinod Cookware Partners With Amrita Television As Official Presenting Sponsor Of Annie’s Kitchen Cookery Show
Vinod Cookware has collaborated with Annie’s Kitchen, a renowned cookery show on Amrita Television, where it...
Brands To Spend Over Rs 500 Cr On Influencer Marketing This Diwali, With Regional Influencers At Forefront: Qoruz
According to the Qoruz Diwali Festive Report 2024, 53% of consumers have shown a preference for...
The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty
Given that the festive season is currently underway in India and the marketing world is coming...
How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse
During a panel discussion at the India Influencer Conclave 2024, organised by iCubesWire, industry leaders highlighted...
Dot & Key Skincare Onboards The Good Glamm Group’s Ankita Bharadwaj As Vice President Brand Development
Dot & Key Skincare has appointed Ankita Bharadwaj as Vice President (VP) Brand Development. Previously, she...
The Coca-Cola Company Ropes In Shantanu Gangane As Sr Director- Integrated Marketing Experience, INSWA
After being associated with Universal Music Group for over five years, Shantanu Gangane has joined The...
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