Goafest 2026: Why Measurement Must Move Beyond Platform Metrics To Business Outcomes
In a digital ecosystem increasingly shaped by dashboards, platform metrics, impressions and performance scores, a bigger...
Marketing
Sachin Paliwal Joins Gruner Group As GM Marketing & Branding
Gruner Group has appointed Sachin Paliwal as GM Marketing & Branding. With nearly two decades of...
Goafest 2026: The AI Era Has Moved From Generative To Agentic, Says Google’s Satya Raghavan
For years, the digital economy has conditioned consumers to believe there is an app for everything....
What Did Parle’s Mayank Shah Say About The Viral ‘Melodi Meets Melody’ Moment?
Sometime ago, when all of us thought only our feeds were flooded with “Melodi”, the internet’s...
Goafest 2026: Why Ads Need Hook, Emotion & Recall In The Age Of Scrolling, Virality & AI
As advertising enters an era shaped by infinite scrolling, instant virality, shrinking attention spans, and AI-led...
Mahindra Group Names Purnima Lamba As Chief Brand Officer, Effective September 2026
Mahindra Group has appointed Purnima Lamba as its Chief Brand Officer, effective September 1, 2026. In...
The Access Group Appoints Arup Mukherjee As Head Of Marketing, Hospitality APAC
Mukherjee will lead marketing strategy for The Access Hospitality business across APAC, with a focus on...
Sara Tendulkar Joins ILEM Japan As Brand Ambassador For Japanese Tea Range
ILEM Japan has appointed Sara Tendulkar as the brand ambassador for its Japanese Tea category in...
R K SWAMY Reports Rs 351.73 Cr Total Income In Fiscal 2026, Profit Rises 30%
R K SWAMY reported a consolidated Total Income of Rs 351.73 crores for Fiscal 2026, marking...
Classic Marble Company Names Manit Shah As Chief Strategy Officer
Classic Marble Company (CMC) has appointed Manit Shah as its Chief Strategy Officer (CSO), as the...
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